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Shaping the narrative of healthcare.

#1 award-winning agency at the Healthcare Advertising Awards since 2015.

WHAT WE DO

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RESEARCH

Market research
Consumer targeting and segmentation analysis
Real-time consumer engagement
Internal brand assessments
Customer satisfaction surveys
Focus group testing

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STRATEGY

Brand creation and redesign
Marketing plan development
Multicultural strategy
Integrated media planning
Member retention
Physician engagement
Social Media
Customer relationship management

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CREATIVE

Multichannel advertising campaigns
Magazine content
Publishing
Web design and development
Mobile content and app development
Social Media
Collateral design
Language translation publishing

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CONTENT

Branded content development
Multichannel content strategy
Brand storytelling
Video and audio production
Digital content development
Social Media

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MEDIA

Traditional and digital media planning & buying
Social media strategy
Competitive media spend tracking
PPC/SEM/SEO
Email marketing

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ANALYSIS

Web analytics
Behavioral analytics
Campaign measurement and reporting
Brand awareness and perception tracking
ROI analysis
Competitor analysis

WHO WE DO IT FOR

Humana
South Nassau Communities Hospital
AvMed
Richmond University Medical Center
Atlantic Health Systems
Vitas Healthcare
San Francisco Health Plan
South Georia Medical Center
Mount Sinai Medical Center
CamdemClark Medical Center
CarePlus Health Plans
simply healthcare
Golden Physicians
UCHealth Integrated Network
Baylor University Medical Center
Cleveland Clinic Florida
Sheridan Physician Services
Tenet Florida

"Rebranding a hospital is a challenging task, but Wax’s services have helped make our transition a smooth one. Their award-winning campaigns accurately captured the spirit of quality and care we aim to provide at South Nassau, and are helping us spread that message to the communities we serve."
Mark Head
VP External Affairs / South Nassau Communities Hospital
"Wax has truly been a partner to our business in every way. Their talented team runs the gamut from marketing strategy to creative implementation – a perfect match for our needs. They challenge us with thoughtful questions, and always approach projects from the customer’s perspective. They don’t just have a pulse on what works – they understand why it works, and that’s invaluable."
Amy Robinson
Strategic Consultant / Humana
"Our marketing partner, Wax Custom Communications, has a top-notch creative team developing a full range of assets for us. Their B2B and HR efforts have been exceptional. They are true professionals who understand our needs and deliver timely, quality work"
Tedd Trabert
Senior Director of Human Resources and Operations / Health Choice Network
"We’ve worked with Wax for more than 20 years. They bring us best-practice recommendations and insights based on their extensive industry expertise. This in-depth understanding of our brand and audience ensures we get the right message in front of consumers."
Winston H. Lonsdale
Vice President / AvMed Health Plans


HOW WE DO IT

Humana
Baylor Scott & White Health
South Georgia Medical Center
Richmond University Medical Center
Case Studies: South Nassau Communities Hospital
Case Studies: UCHealth Integrated Network
 

WINNER OF THOUSANDS OF AWARDS

MOST RECENTLY…

  • 37 Communicator Awards, 2019

    Wax recently announced as the #1 award-winning healthcare agency at this year’s Healthcare Advertising Awards, notably takes home another 37 awards at the 2019 Communicator Awards ... Read More

  • 70 PLUS HEALTHCARE ADVERTISING AWARDS, 2019

    Wax continues to be #1 – taking home 77 awards this year, including a ‘Best of Show’ award ... Read More

  • 3 eHealthcare Leadership Awards, 2018

    Wax Recognized in ‘Best Healthcare Content’ and ‘Best Social Networking’ Categories at the 2018 eHealthcare Leadership Awards ... Read More

  • Use of Data/Analytics Silver Award Winner – MM&M Awards, 2018

    Wax Custom Communications earned a Silver award in the category of Use of Data/Analytics at this year’s Medical Marketing & Media Awards. The award was given for Wax’s unique and highly engaging multichannel campaign ... Read More

  • 14 Hermes Creative Awards, 2018

    Wax made a splash at the 2018 Hermes Creative Awards, winning in all but one of the categories it was nominated for. E-zines, integrated marketing campaigns, display ads and TV ads ... Read More

  • Regional Commercials Silver Winner – Telly Awards, 2017

    Wax wins national Telly Award for Advertising Excellence ... Read More


Coladas

WAX STATS

We’re an interesting bunch. Here’s a little bit about us and our workplace habits:


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Cuban Coladas
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Successful Campaigns
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Graphic Designers' Tattoos